2010 United States Census

The US Census happens once a decade and Americans are legally required to participate. However, return rates were in a long-term decline.

2010 United States Census


A Challenging Decade of Silence and Change

The U.S. Census happens only once every decade. This massive undertaking determines the number and demographic composition of people residing in the United States and its territories. The census is mandated by the Constitution, and by law everyone must participate. However, legality doesn't equate with likelihood. Participation rates in Government surveys have been declining for decades. In 2000, for the first time, the Government utilized paid media to encourage participation.

On the surface, our assignment for the 2010 Census seemed rather simple — get people to complete...

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