2009: the view from the top

Six industry leaders (from WPP, Aegis, Lastminute.com. Publicis, Starcom and Bird’s Eye Iglo) give advice on how to meet the challenge of the recession.

2009: the view from the top

Alexandra Jardine

Sir Martin SorrellChief executive, WPP Group

There is no doubt that 2009 will be a very tough year. There will be a slowdown and/or recession in the western markets of the US and western Europe (principally the...

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