Since 2005, 1st for Women's contributed over R81m to fighting women abuse. 90,000 victims have been assisted by the brand.
Q3 2020, we were briefed to develop a campaign to enhance awareness around the brand's commitment to the fight against GBV.
We created an industry first; a three-minute, top 40 track – My Body (Stand Up) – with more than 500 radio plays (25 hours) across 27 SA stations, with 12,500 unique streams. We generated R4.25m worth of coverage, reached more than 25m South Africans and achieved a 50% increase (50,000+ unique visitors) in traffic (YOY) to 1st...