1st for Women Insurance: Defender campaign

1st for Women Insurance, a South African car insurance provider, partnered with Land Rover in a campaign designed to drive conversion rates amongst female drivers, exceeding quote targets and resulting in almost 500 additional sales.

Brand: 1st for Women InsuranceLead Agency:Region: EMEA

Strategy

Objective

The Land Rover Defender had just been awarded Women's Car of the Year and as female focused brand we believed their was synergy. At the same time challenging macro environmental conditions...