1999 Media Outlook: Television

Jamie Kellner

Discusses the state of U.S. network television in 1999, and predictions for the future.

1999 Media Outlook – Network Television

Jamie Kellner, the WB Television network

My colleagues and I at the WB are hard at work again, enhancing the qualities of your most powerful and cost efficient marketing tool, network television.

I say we are at it again because as recently as six years ago, many of us were involved in the creation and early growth of America’s fourth network, FOX. We built a program service dedicated to serving the younger end of the consumer spectrum, young adults and the teens who will soon become young adults. The original FOX no...

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