17 Ways to Murder an Idea

Roger Neill

A review of how to kill off creativity and ideas. Why are marketing people the enemies of innovation ? A survey showed that 80% of senior and middle managers in the U.S.

17 Ways to Murder an Idea

Roger NeillSynectics Corporation

A few years ago, one of my colleagues wrote an article entitled: Why are marketing people the enemies of innovation? It certainly did not make him popular but it remains an intriguing question. One reason is that the churn, the endless treadmill of marketing executives from one assignment to the next, seems faster and faster. One of our major multinational clients calculated that their marketing managers spend on average nine months in a particular role before moving on. Another possibility is that marketing folk have assumed that they are...

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