17 Ways to Murder an Idea

Roger Neill

A review of how to kill off creativity and ideas. Why are marketing people the enemies of innovation ? A survey showed that 80% of senior and middle managers in the U.S.

United States
Creative briefing
Creativity & research

17 Ways to Murder an Idea

Roger NeillSynectics Corporation

A few years ago, one of my colleagues wrote an article entitled: Why are marketing people the enemies of innovation? It certainly did not make him popular but it remains an intriguing question....

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