13 key things brands jumping on the social commerce bandwagon must keep in mind

Forbes Agency Council

Social commerce is a growing sector in the US, and it will continue to grow – but many brands are just starting to enter the space. In order to win, they need to understand the basics.

This piece was originally published by Forbes.

According to research by McKinsey, social commerce revenue in the United States reached $37 billion in 2021 – a figure that is expected to increase to almost $80 billion by 2025. With so much money on the table,...

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