11Street: Hope full campaign

11STREET, an online marketplace, encouraged people in Korea to adopt abandoned animals with its #HopeFull campaign.

Situation Analysis

"One out of 4 households in Korea have companion animals. But only 1 out of 10 takes care of their animals till the end."

In Korea, 5.91 million households or 26.1% of all households have companion animals. As more new companion animals...

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