10 Tips For Brand Evolution From AirAsia and Singapore Tourism Board

This article offers 10 tips from AirAsia and the Singapore Tourism Board – two high profile SE Asian advertisers – on evolving a brand over time.

As Asia becomes increasingly connected, it becomes imperative for brands to transform themselves to keep up with digitally-savvy consumers in the region. And with more eyes than ever on Asia, homegrown brands can't be lagging behind their Western counterparts....