As Asia becomes increasingly connected, it becomes imperative for brands to transform themselves to keep up with digitally-savvy consumers in the region. And with more eyes than ever on Asia, homegrown brands can't be lagging behind their Western counterparts....
10 Tips For Brand Evolution From AirAsia and Singapore Tourism Board
This article offers 10 tips from AirAsia and the Singapore Tourism Board – two high profile SE Asian advertisers – on evolving a brand over time.
