1001: How an ordinary moose with a brush helped 1001 to clean up in the stain removal market

1998 TV campaign to renovate Cussons' 1001 Mousse carpet cleaner. Brand was under pressure from consumer and retailer apathy and aggressive competitor (Vanish).
Agency: BDH TBWAAuthors: Lorna Pritchard

1001: How an Ordinary Moose With a Brush Helped 1001 to Clean Up in the Stain Removal Market


When your brand has led its market for over 30 years, it can be difficult to come to terms with changing circumstances....