100 Roses from Concrete: The good alarm

100 Roses From Concrete, a network for professionals of color in the advertising industry, created 'The Good Alarm' during the Black Lives Matter movement to try and keep allies informed, show them ways to take action and support various causes actively.

Campaign details

Brand: 100 Roses from ConcreteAgency: Keni Thacker LLCCountry: United States

Why is this work relevant for Creative Strategy?

During the summer of 2020 there was a racial awakening in the US. Black Lives Matter movement hit a resurgence and allies stepped up. Navigating the movement, coupled with a pandemic lockdown and sporadic violence, was almost impossible. There was also an overwhelming amount of information out — either educating on systemic racism or teaching anti-racism lessons. The Good Alarm was our proactive, integrated approach that helped manage all the available resources and supplied them...

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