10 ways to increase corporate ROI

The author reminds readers that new products fail at a high rate, innovative services are patchy due to consumers being reluctant to try new ideas and return-on-investment appears to be disappointing.

10 Ways To Increase Corporate ROI

David Chassar-HeskethCicero


The idea that marketing should underpin shareholder value creation is chanted by marketing gurus everywhere. However, the link between shareholder objectives and marketing's most...