10 Ways To Increase Corporate ROI
David Chassar-HeskethCicero
The idea that marketing should underpin shareholder value creation is chanted by marketing gurus everywhere. However, the link between shareholder objectives and marketing's most...
10 ways to increase corporate ROI
The author reminds readers that new products fail at a high rate, innovative services are patchy due to consumers being reluctant to try new ideas and return-on-investment appears to be disappointing.
