10 trends in mindful consumption
Marian Salzman and Ann O'Reilly
Euro RSCG Worldwide
The era of mindless consumption is over. Consumers now want a simple, sustainable and self-sufficient life, say Marian Salzman and Ann O'Reilly
Conspicuous consumption. Shop till you drop. All-you-can-eat buffets and supersized meals. The post-World War II era has been marked by a voracious hunger for more. In affluent countries, people bought too much, ate too much, used up too much and owed too much. Yet, for many, it still wasn't enough.There was something missing -lots of things, really. Among them, a sense of control and self-sufficiency,...