10 trends in media planning
MPG Media Contacts
Ultra-fast adaptation skills are crucial for media planners today – they must accept constant change and spot trends that really matter, says Kate Cox
The rise of digital media has facilitated a new world of opportunity for the media planning community. We now get to play with lots of new media channels, which evolve daily, new theories of how brands, media and society work together and an avalanche of data. Good media planners used to be skilled craftspeople, applying elegant theories to client situations such as ‘frequency verses recency’ or...