10 trends in media investment
If you were hoping media might stand still, think again. Christian Schmalzl explains why media agencies, advertisers and media owners will have to make radical changes to the way they do business
It's all change for media. New technology and new platforms, consolidation of media ownership and changes to the way advertisers work mean that the way we do business will be transformed. These changes will highlight the importance of media investment strategy. Making sure you spend your money effectively has never been more challenging, but the rewards for getting it right have...