10 tips to win the pitch

The author, a veteran of the global advertising business, and the MasterCard pitch winner with 'Priceless', offers ten tips on how to win business, using examples from his own experiences and those of other agencies.

10 tips to win the pitch

Kevin Allenre:kap

During his 20 years in the global advertising business with McCann-Erickson, Lowe Worldwide and Interpublic, Kevin Allen won many client accounts, including MasterCard with the 'Priceless' pitch. Here,

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