10 strategies to accelerate the attribution of your sonic brand

David Courtier-Dutton

Looks at 10 different marketing approaches to embedding a sonic brand in the consumer psyche, and explains why some are more effective than others.

If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity/distinctive brand asset/jingle, you will want to ensure that it becomes as synonymous with your brand as Intel’s Wave or Netflix’s ‘Ta-Dum’. 

How do you go about making a connection with the consumer at such a deep level that the sound of your brand triggers an instant subconscious Pavlovian connection so powerful that the first two or three notes will conjure the brand in the consumer’s mind?

While your sonic branding agency can make suggestions, it is the mainstream creative...

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