10 shopper trends
Hall & Partners
Digital media have transformed the shopping journey and retail marketing has had to become ever more sophisticated, embracing emotions and CSR, writes Vanessa Hartnoll
From the downsizing of retail store sizes to the rise of the ‘purposeful shopper’, shopper marketing has rapidly gained populist appeal in client and agency boardrooms around the globe. In 2010, we saw it as a continual topic of conversation and a key pillar of strategy.
It's no longer just the early pioneers and advocates who are making it a marketing priority. There is an overall increased focus...