10 rules for marketing to the senses

Given that the latest findings in neurobiology appear to show that consumers are mainly motivated by sensory- emotive responses to advertising, Dan Hill, of Sensory Logic, outlines ten rules to ensure that marketing information is processed efficiently.

10 Rules For Marketing To The Senses

Dan Hill Sensory Logic Inc.

The latest findings in neurobiology appear to show that consumers are overwhelmingly motivated by sensory-emotive responses to advertising and products [1]. Consider the following statistics:...