10 Chinese consumer trends
Consumers' confidence will generally soar; consumption of daily necessities is falling; bank savings are decreasing, with investments in other fields increasing. At the same time, the consumption of entertainment and health-related sectors sees significant growth.
These conclusions are drawn from a survey of consumers from six major Chinese cities – Beijing, Shanghai, Guangzhou, Chengdu, Wuhan and Shenyang – by Ipsos, a global leader in survey-based market research. Although the shadow of the global financial crisis hasn't completely dissipated, domestic consumers in China have formed opinions on the development trends in 2010 of the overall...