Febreze is a Japanese household cleaning brand. The product is a no-washing, sterilizing and deodorizing spray specifically for household fabrics. It is the sales champion of similar products in Japan. The brand hopes to fully explore the Chinese market and develop the public's consumption habits for this product. The goal of brand establishment, market development and sales growth.
Brand owner: P&G Procter & Gamble
Main agency : MT Mengtong
Put on the market : Mainland China
Delivery time : January 2017-February 2020
Industry: Daily chemical products
Media channels : App, social media, video website search engine
Budget : 10 million