As a clothing clean brand, Oumiao has won the love of mothers with the relationship between "mother and child" as a selling point. However, with the rise of young consumer groups, this single perspective and role of family women has gradually lost its appeal. Oumiao hopes Upgrade their core concepts and regain the market for young consumer groups.
Brand owner: Unilever
Main Agency: Isobar – 2017/2018, Wunderman Thompson – 2019/2020
Holding Group: WPP
Put on the market: Mainland China
Delivery time: April 2017-April 2020
Industry: Daily chemical products
Media channels:social media, TV, video platforms