2022年下半年，我们B2B市场人真的挺难的。
几个扎心的事实摆在面前（包括但不限于）：线下活动办不了（或办了也请不来人）；领导对商机指标逼得越来越紧；营销预算大幅缩减（或没有了）；开始裁员……（以上排名不分先后，但焦虑程度呈现上升趋势）
不知道你们被说中了几个？
之前我也专门写过一篇文章《当企业从“追增长”变为“求生存”时，市场人该如何应变？》。当时，企业面对的不是增长难题，而是现实的生存问题。有的企业不得已开始了减薪或裁员计划；有的尝试开拓新的市场，比如在海外市场投入更多精力或在业务方向上做转型。...
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