Zoom, the lockdown bellwether, seeks post-pandemic avenues | WARC | The Feed

Zoom, the lockdown bellwether, seeks post-pandemic avenues

Since the beginning of lockdown measures around the world in March 2020, Zoom, the video conferencing company, became an essential crutch to social and commercial life – now, in the latter stages of lockdowns around the world, it is plotting its next chapter.

Why it matters

We may be past the nightly Zoom quizzes, but video meetings in a hybrid workplace look as if they’re here to stay as enterprise clients grow their contracts with Zoom. Consider how these issues will affect media and creative strategies as the hybrid world becomes more common over the medium- to long-term.

What’s happening

Simply put, Zoom’s position as an essential part of daily life in the pandemic is slipping as the world reopens.

Still, the company’s sales in the three months to the end of January continue to be up 21% year-on-year. However, investors were growing used to its previous report’s 35% growth.

What its results, reported by the WSJ, do suggest is that businesses continue to see Zoom as an essential part of the post-pandemic workplace, with enterprise sales up by a fifth versus self-service customer business mostly flat.

Additional options include ad sales for free users in order to find new revenue opportunities.

Sourced from the Wall Street Journal