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08 February 2021
YouTube, Facebook failing to attract e-sports fans from Twitch
EsportsDigital media consumptionLivestreaming
E-sports content grew rapidly in 2020 but Twitch's dominance means YouTube and Facebook are failing to take market share, according to a WARC Data analysis of research from Streamlabs and Stream Hatchet.
Why it matters
E-sports saw rapid growth last year as a result of stay-at-home orders and while the Alphabet/Facebook duopoly are seeing strong growth, it is Amazon-owned Twitch that leads the way.