E-sports content grew rapidly in 2020 but Twitch's dominance means YouTube and Facebook are failing to take market share, according to a WARC Data analysis of research from Streamlabs and Stream Hatchet.

Why it matters

E-sports saw rapid growth last year as a result of stay-at-home orders and while the Alphabet/Facebook duopoly are seeing strong growth, it is Amazon-owned Twitch that leads the way.

It is increasingly becoming the go-to platform for many audiences and traditional sports – Formula 1 and football club Real Madrid have both attracted and engaged fans through Twitch content.

Takeaways

• Twitch's audience size is almost...