YouTube audiences watch for longer on connected TV | WARC | The Feed
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YouTube audiences watch for longer on connected TV
Audiences watch YouTube content for longer when watching on connected TV devices, according to data from streaming analytics company Conviva.
Why it matters
Connected TV has grown in importance as audiences and consumption both rise, but advertisers will need to take into account a preference among users for more long-form content on a bigger screen.
Takeaways
- Connected TV devices account for almost a quarter (23%) of minutes watched, far above a 14% share of video views.
- In comparison, mobile devices account for half (52%) of minutes watched, below the 63% share of video views.
Sourced from Conviva, WARC Data...
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