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Daily effectiveness insights, curated by WARC’s editors.

YouTube audiences watch for longer on connected TV
18 August 2021
YouTube audiences watch for longer on connected TV
Mobile audiences YouTube TV & Connected TV audiences

Audiences watch YouTube content for longer when watching on connected TV devices, according to data from streaming analytics company Conviva.

Why it matters

Connected TV has grown in importance as audiences and consumption both rise, but advertisers will need to take into account a preference among users for more long-form content on a bigger screen.

Takeaways

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