YouTube ad revenue reaches new high of $7.2bn | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
YouTube ad revenue reaches new high of $7.2bn
YouTube advertising revenue has reached a new high of more than $7.0bn, according to the latest company report.
Why it matters
Parent company Alphabet also called out connected TV (CTV) as YouTube's fastest-growing screen, with advertisers able to drive conversions on the big screen as direct response formats for CTV have been expanded.
This forms part of the platform's expansion into commerce, with the company mentioning shoppable livestream experiments on YouTube with retailers like Sephora, Target and Walmart.
Takeaways
- The online video platform registered advertising revenue of $7.2bn in Q3 2021, a 43.0% increase from the previous year and only...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
