Women’s sport sponsors should focus more on digital | WARC | The Feed
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Women’s sport sponsors should focus more on digital
The value of the UK women’s sports industry is set to treble in value to £1bn by 2030, according to research by sports marketing agency Two Circles. However, many sponsors risk missing out on audience engagement by under-investing in digital activation.
What’s the context?
Women’s sport has developed without a reliance on linear broadcast, so its audience is already relatively accessible through digital channels. Indeed, 36% of women’s sports use digital channels only to broadcast events, and 54% of active women’s sports fans consume content digitally.
Why it matters
With interest in women’s sports growing rapidly, investment in women’s sports...
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