Winning strategies for India’s brands this festive season | WARC | The Feed
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Winning strategies for India’s brands this festive season
India has one of the longest festive seasons in the world and consumer confidence is at an all-time high as the country emerges from COVID-19, with shoppers planning to spend more during this year’s festive period.
Why it matters
With Indian consumers starting their festive shopping earlier, brands that communicate effectively with them and understand the buyer personas can capture intent, both online-to-offline and offline-to-online.
Takeaways
- An InMobi survey shows two in three Indian consumers intend to shop during the festive season and with a bigger budget this year.
- Three buyer personas brands need to chase this festive shopping season:...
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