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18 October 2021
Winning strategies for India’s brands this festive season
Purchase behaviourShopper research & insightChristmas & festivals
India has one of the longest festive seasons in the world and consumer confidence is at an all-time high as the country emerges from COVID-19, with shoppers planning to spend more during this year’s festive period.
Why it matters
With Indian consumers starting their festive shopping earlier, brands that communicate effectively with them and understand the buyer personas can capture intent, both online-to-offline and offline-to-online.