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Will generative AI mean more work for creatives?
20 June 2023
Will generative AI mean more work for creatives?
Artificial Intelligence (AI) Talent, skills, HR Creativity & research

ChatGPT, the generative artificial intelligence (AI) chatbot, has sent shivers through the creative industries, but OpenAI, the company behind this tool, believes there will be no shortage of work for creatives to do in an AI world, as was discussed at the 2023 Cannes Lions International Festival of Creativity.

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