You didn’t return any results. Please clear your filters.
The US healthcare category can be baffling to outsiders, because it favors innovation over access; the focus on innovation means that healthcare is one of the US’ biggest ad categories.
Why it matters
Understanding the incentives behind the US healthcare system is key to understanding how marketing plays such a big role in this category.
Send colleagues a link to this content.
To send to more than one recipient, put a comma between email addresses.