Why texture is important to Campbell’s | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC's editors.
You didn’t return any results. Please clear your filters.

Why texture is important to Campbell’s
Flavour grabs consumers’ attention but texture is important in keeping them engaged, says an executive at the Campbell Soup Company.
Why it matters
While new flavours are seen as a way to help drive penetration and awareness, food marketers are increasingly recognising that texture can be a way to create food experiences that resonate with consumers and keep them coming back.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading. WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content