Merely reaching out to prospects in rural India is not enough to succeed in this challenging market; for example, cost-effective product distribution strategies are needed ahead of identifying and enticing target customers.

Why it matters

Companies wanting to profit from rural India must be open to introspection and innovation across levels; they have to drive transformational strategies, achieve breakthroughs in new geographies, and improve supply chain efficiencies.

Takeaways

• Detailed market surveys are necessary to identify promising clusters with enough demand to generate profits.
• Rural marketers can tap haats or bazaars as a hub-and-spoke model for an accessible and addressable...