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Why retailers need to master Retail Media | WARC | The Feed
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28 October 2021
Why retailers need to master Retail Media
Shopper research & insight
Data management
E-commerce & mobile retail
Retail Media has opened up new revenue opportunities for retailers, but selling media is a very different proposition to what they’re familiar with: retailers need people who understand media, as well as technology infrastructure and processes to capture retail data, and package this in the form of a one-stop capability for building and launching campaigns.
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