Why QSR brands need to please Gen Z | WARC | The Feed

US quick-service restaurant (QSR) brands should focus on pleasing Gen Z; this demanding and usually low-income cohort are savvy consumers with very high expectations for service brands.

Why it matters

By meeting the needs of Gen Z, which want easy, fast, seamless interaction and great customer service, QSR brands can better serve their entire customer base.

Takeaways