Why Pringles tapped the attraction of zombies | WARC | The Feed

Snack brand Pringles worked with its partner Xbox and game developer Raw Fury to develop a zombie character for a recent gaming campaign on Twitch. 

Why it matters

The gaming industry is inclusive, social and huge – bigger than the movie and music industry combined – and an attractive one for marketers. However, gamers have high expectations of brands entering their space: don’t expect traditional advertising messages and brand presence to resonate with them.

Takeaways