Why Pringles tapped the attraction of zombies | WARC | The Feed
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Why Pringles tapped the attraction of zombies
Snack brand Pringles worked with its partner Xbox and game developer Raw Fury to develop a zombie character for a recent gaming campaign on Twitch.
Why it matters
The gaming industry is inclusive, social and huge – bigger than the movie and music industry combined – and an attractive one for marketers. However, gamers have high expectations of brands entering their space: don’t expect traditional advertising messages and brand presence to resonate with them.
Takeaways
- Gamers are used to seeing new and cool content – they will get bored with brands that don’t elevate their experiences to compete at the...
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