Why paid search is the edge your brand needs online | WARC | The Feed

With around half of product searches starting on Amazon, brands need savvy paid search strategies to capture potential customers and keep them coming back. 

Why it matters

A majority of online consumers start their purchase journey with Google or Amazon when they have a specific product in mind. To boost repeat purchases, brands need to ensure their paid search strategies on e-commerce platforms such as Amazon are optimised for discovery, conversion, and re-purchase.

Takeaways