Why paid search is the edge your brand needs online | WARC | The Feed
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Why paid search is the edge your brand needs online
With around half of product searches starting on Amazon, brands need savvy paid search strategies to capture potential customers and keep them coming back.
Why it matters
A majority of online consumers start their purchase journey with Google or Amazon when they have a specific product in mind. To boost repeat purchases, brands need to ensure their paid search strategies on e-commerce platforms such as Amazon are optimised for discovery, conversion, and re-purchase.
Takeaways
- 15-20% of media budgets should go to branded terms, depending on category and brand share – less for earlier life-stage and lesser known brands, more for...
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