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19 May 2021
Why paid search is the edge your brand needs online
E-commerce & mobile retailGoogleSearch marketing
With around half of product searches starting on Amazon, brands need savvy paid search strategies to capture potential customers and keep them coming back.
Why it matters
A majority of online consumers start their purchase journey with Google or Amazon when they have a specific product in mind. To boost repeat purchases, brands need to ensure their paid search strategies on e-commerce platforms such as Amazon are optimised for discovery, conversion, and re-purchase.