Why marketing teams are key to sustainability initiatives | WARC | The Feed

Sustainable practices and responsible corporate behaviour are no longer marginal considerations for the few; rather, they are fundamental to how a business operates, according to Will Hodge, Chief Strategy Officer at Karmarama.

Why it matters

Marketing’s traditional role on the sidelines of core business strategy sees it often left out of C-suite discussions about environmental, social and corporate governance. But marketing can play a crucial role.