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13 August 2021
Why marketing teams are key to sustainability initiatives
Corporate social responsibilityBrand managementManaging the marketing function
Sustainable practices and responsible corporate behaviour are no longer marginal considerations for the few; rather, they are fundamental to how a business operates, according to Will Hodge, Chief Strategy Officer at Karmarama.
Why it matters
Marketing’s traditional role on the sidelines of core business strategy sees it often left out of C-suite discussions about environmental, social and corporate governance. But marketing can play a crucial role.