Why marketing teams are key to sustainability initiatives | WARC | The Feed
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Why marketing teams are key to sustainability initiatives
Sustainable practices and responsible corporate behaviour are no longer marginal considerations for the few; rather, they are fundamental to how a business operates, according to Will Hodge, Chief Strategy Officer at Karmarama.
Why it matters
Marketing’s traditional role on the sidelines of core business strategy sees it often left out of C-suite discussions about environmental, social and corporate governance. But marketing can play a crucial role.
Marketing teams have the skills and resources to ensure that sustainability initiatives become standard practices that permeate an entire business. With marketers as the gatekeepers of the brand, sustainability represents a huge opportunity for...
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