Why marketers should consider adding gaming to their cross-media mix | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Why marketers should consider adding gaming to their cross-media mix
With an audience spanning millennials, Gen X and Baby Boomers, gaming is a high-quality immersive experience with ample advertising opportunities and appeal, making it a valuable fit in a cross-media mix.
Why gaming matters
Marketers have many advertising opportunities in gaming as the channel not only attracts audiences in the same way as films and TV shows, but it also requires full mental and physical attention, creating more potential for engagement.
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
