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Why marketers need to take a step back from Google’s ‘Privacy Sandbox’
22 February 2021
Why marketers need to take a step back from Google’s ‘Privacy Sandbox’
Data management Data protection & privacy GDPR & privacy law

Brand marketers would be well-advised to tune out of the technical debate that has been prompted by Google’s ‘Privacy Sandbox’, its initiative to replace third-party cookie tracking on its Chrome browser, according to a WARC Exclusive by LEAD Digital Consulting’s Jack Shearring.

Takeaways

  • The technical solutions within the Google Privacy Sandbox (such as the Federated Learning of Cohorts, or FLoC) will evolve and may even be affected by governmental and regulatory interest. Brands don’t need to worry too much about the specifics of this right now.
  • Ad tech vendors are busy proposing solutions to...

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