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Why marketers need to take a step back from Google’s ‘Privacy Sandbox’ | WARC | The Feed

Why marketers need to take a step back from Google’s ‘Privacy Sandbox’
22 February 2021
Why marketers need to take a step back from Google’s ‘Privacy Sandbox’
Data management Data protection & privacy GDPR & privacy law

Brand marketers would be well-advised to tune out of the technical debate that has been prompted by Google’s ‘Privacy Sandbox’, its initiative to replace third-party cookie tracking on its Chrome browser, according to a WARC Exclusive by LEAD Digital Consulting’s Jack Shearring.

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