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18 January 2021
Why inspirational brands grow faster
Brand equity & strength
Brand valuation
Brand growth
Brands that possess ‘inspirational’ qualities can grow their market share faster and charge higher prices, according to a new study by Wunderman Thompson.
Why it mattersTech brands like Amazon, Samsung and Apple have no trouble presenting consumers with exciting, inspiring products and services. However, such qualities are often in short supply in other categories.
Three approaches to inspiration- Brands can help to elevate consumers with inspiring content and experiences: take Dove and its diversity initiative, showing consumers that beauty can come in many forms.
- Magneticbrands draw consumers towards them by broadening people’s horizons and...
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