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Why inspiration should be part of brand strategy | WARC | The Feed

Why inspiration should be part of brand strategy
19 January 2021
Why inspiration should be part of brand strategy
Brand equity & strength Brand valuation Brand growth

There is strong link between inspiration and brand growth, according to a study by Wunderman Thompson, with inspiring brands able to grow their market share faster and to charge higher prices for their products and services.

What is an inspiring brand?

Wunderman Thompson’s study across multiple markets identifies three core characteristics: 

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