Social commerce is a natural fit with Indonesian consumer behaviour but brands must provide a better online shopping experience for consumers to fully embrace it, according to Gianinna Agustina and Jody Ridwan Juniarsyah of romp Jakarta.

Why it matters

For social commerce to truly grab consumers’ attention and be able to compete effectively, an improved end-to-end system is required, offering features such as a seamless shopping experience, familiar payment options and reliability through review and rating features.

Takeaways

• 80% of Indonesians are already familiar with social commerce, while 74% have tried Instagram Shop and 18.5% TikTok Shop.
• But the social...