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12 January 2023
Why CPG brands need to think texture
NPDSensory appealsFood industry (general)
Texture is a compelling jumping-off point for product developers who want to make more impact across new product development in the food and beauty categories.
Why it matters
Texture is deeply entangled with other sensory perceptions and can provide a lasting impression of the foods we eat or the skin products we use. At a time of economic difficulty, texture could be a crucial differentiating factor for brands, and a way to deliver a memorable experience.