Why Colt Technology Services looks for the easy path | WARC | The Feed
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Why Colt Technology Services looks for the easy path
Colt Technology Services, the network and communications service, is using a Net Easy Score (NES) to help it improve its customer experience – and its overall NPS – by taking mitigating actions far sooner than it would previously have done.
Why it matters
Net Promoter Score (NPS) is an industry benchmark but it’s a very broad metric and doesn’t capture all the nuances of a business relationship. A Net Easy Score (NES), however, measures the many ‘micro-transactions’ that take place.
Takeaways
- NES helps a brand not only gauge the ease of doing business with it but also gives it...
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