Why brands need to plan for chaos | WARC | The Feed
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Why brands need to plan for chaos
Growth, growth, growth has been the UK government’s mantra in recent weeks – for better and for worse – but for business, in an economic crisis, is still going for growth the smartest approach?
Why it matters
Rethinking growth strategy isn’t just important to weather the immediate economic storm, it’s critical for surviving and thriving what happens after.
Some might think now’s not the time to question such accepted wisdoms. But looked at another way, the timing has never been better, writes Sid McGrath, UK Chief Strategy Officer for Wunderman Thompson, in a new article for WARC.
Brands need to...
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