Why brands need to act on the just transition | WARC | The Feed

Brands should be proactively supporting communities and nature, according to sustainable outdoor clothing brand Patagonia.

Why it matters

The IPCC has warned that half the world’s population is “highly vulnerable” to the impacts of the climate change crisis. It’s not something that businesses can ignore forever: they need to act now, if only in self-interest.

Takeaways