Sponsorship is an effective way to meet brand and commercial benefits but determining which marketing channels are best suited to deliver such benefits is complex.

A new exclusive for WARC analyses multiple campaigns from 20 of the largest clients in the M&C Saatchi Sport & Entertainment network over the past five years, to provide useful insight into the marketing mix.

Takeaways

• A multichannel approach is common. Each marketing channel adds something to the marketing mix when it comes to activating partnerships with major sport and entertainment properties.
• Traditional advertising across broadcast, print and OOH remains a core channel for sponsorship...