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Where do brands fit in the new ‘bubble-up’ culture? 
25 November 2022
Where do brands fit in the new ‘bubble-up’ culture? 
Cultural influences & values Strategy

Where once culture was shaped by a few media gatekeepers with scaled audiences – a trickle-down model – it’s not now just as likely to be the creation of discrete communities or influencers enabled by a decentralised media ecosystem – a “bubble-up” culture. 

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