When loyalty becomes advocacy: What brands can do to acquire customers for life | WARC | The Feed

Multinational technology company Lenovo says brand advocacy leads to brand trust and the promotion of products and services by buyers, which means brands that master the art of advocacy will win the consumers of the future. 

Why it matters

Content is the new currency for engagement, and brands that design and deliver a customised experience can successfully convert loyal customers into advocates in a connected digital world where people tend to switch brands.

Takeaways